{"id":5936,"date":"2021-06-02T12:20:11","date_gmt":"2021-06-02T12:20:11","guid":{"rendered":"https:\/\/letket.com\/?p=5936"},"modified":"2021-06-02T12:20:11","modified_gmt":"2021-06-02T12:20:11","slug":"why-does-your-brand-logo-matters","status":"publish","type":"post","link":"https:\/\/staging.letket.com\/why-does-your-brand-logo-matters\/","title":{"rendered":"WHY DOES YOUR BRAND LOGO MATTERS?"},"content":{"rendered":"\n

We will clear some stuffs before starting: your logo and your website are not your brand. Your brand is the experience and perception people have of your business. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).<\/p>\n\n\n\n

When you\u2019re considering all of the factors that go into building a business, creating a logo<\/a> might not seem like a class \u2018S\u2019 priority. <\/p>\n\n\n\n

\u201cI might not even need a logo at all,\u201d a little voice is whispering in the back of your mind. <\/p>\n\n\n\n

Don\u2019t listen to that voice; he couldn\u2019t be more wrong.  Having a logo is an integral part of making your brand a successful one \u2013 right up there with having high-quality products and positive referrals. <\/p>\n\n\n\n

With that being said, your logo is important to your business because it communicates ownership, quality, and values. It\u2019s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.<\/p>\n\n\n\n

So, why is a logo important? We will answer to that question in this article\u2026<\/p>\n\n\n\n

1.\u00a0A Logo grabs Attention<\/h2>\n\n\n\n
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Attention spans are short these days \u2013 especially clients\u2019.<\/p>\n\n\n\n

As things stand, companies have about 5 seconds to convince potential clients that their products are worth any consideration.<\/p>\n\n\n\n

A logo can quickly grab viewers\u2019 attention and communicate a company\u2019s core values in an interesting way. That short attention span \u2013 you know, the one that causes clients to judge your business by its appearance \u2013 can work to your advantage, if you have a solid logo to speak for your company.\u00a0\u00a0<\/p>\n\n\n\n

2.\u00a0It Makes a Strong First Impression<\/h2>\n\n\n\n
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You have one chance to get this right. A logo is a company\u2019s first introduction to clients. If designed well, it can pique the interest of the public and invite them to learn more about the business; if not, you\u2019ve just alienated a potential client base and basically tanked your business.<\/p>\n\n\n\n

This first impression is your way to immediately\u00a0communicate ownership\u00a0over the product(s) you sell or service you offer.<\/p>\n\n\n\n

Do you offer women\u2019s basketballs with an enhanced\u00a0grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.<\/p>\n\n\n\n

3.\u00a0 A Logo will help you create brand loyalty<\/h2>\n\n\n\n
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Whether you have a new business or an established one, brand loyalty is always a concern. Brand loyalty is associated with many elements; however, the logo is an essential factor which can impact your brand identity<\/a>.<\/p>\n\n\n\n

Whenever a user visits your website, then the first thing that would be visible is your logo. If you succeed to impress the customer at a first attempt, then your half job is done to make them regular customers.<\/p>\n\n\n\n

It\u2019s the best tool to win the trust of people<\/a> that assist in making a high profit in your business. It\u2019s a human propensity that once they have a positive connection with any company, then they will surely in future buy more products from there.<\/p>\n\n\n\n

Note that a custom logo alone can\u2019t establish your brand. There are many other factors that play a role in establishing brand loyalty:<\/p>\n\n\n\n